NAVER D2SF 看好 GravityLabs，推动 MoneyWalk 数字健康习惯平台规模化

在 2025 年 9 月下旬，健康科技初创公司领域掀起一股显著的发展：NAVER D2SF，韩国科技巨头 NAVER 的企业风险投资部门，宣布对 GravityLabs 进行投资。GravityLabs 专注于帮助人们养成更健康的日常习惯。多家媒体包括 Ricentral 与 The Times And Democrat 报导了这笔交易，显示企业风险投资单位对早期平台的兴趣日益增长，这些平台将习惯性行为与健康结果相结合。GravityLabs 的价值主张核心是 MoneyWalk，该公司描述它是一个全球健康平台，用户的日常参与已达到有意义的水平——平均每天超过 30 分钟。这笔投资不仅仅是资金注入，而是一种战略上的对齐，有望将 GravityLabs 固定在 NAVER 生态系统内更广泛的消费者应用、数据资产和 AI 驱动服务中，并有潜力将日常健康常规转化为可扩展、数据驱动的产品。

NAVER D2SF 作为 NAVER 的企业风险投资部门，负责侦察、投资并指导那些产品能够扩展 NAVER 超越其核心搜索与消息平台的影响力的初创公司。对 GravityLabs 的投资符合科技巨头日益增长的趋势，即培养利用数字参与、行为科学和人工智能的消费者健康解决方案。通过支持 GravityLabs，NAVER D2SF 似乎在追求双重目标：加速基于习惯的健康平台的发展，使其能够长期留住用户；并探索该平台如何整合进 NAVER 更广泛的应用生态系统，可能在金融、个人数据管理到健康与生活方式服务等多个垂直领域丰富用户体验。

GravityLabs 处于习惯养成与数字健康的交汇点。其 MoneyWalk 平台旨在通过鼓励持续的日常参与，帮助用户建立可持续的健康日常。GravityLabs 的材料中提到的每日使用时间超过 30 分钟，表明其黏性水平在消费类健康应用中较为罕见，因为这类应用往往难以让用户在几天或几周后保持参与。该平台的策略似乎结合了基于行为科学的推动、进度跟踪以及个性化建议，以促进长期的习惯形成。尽管 GravityLabs 的技术栈细节仍属保密，投资方的信号显示，设计良好的习惯平台能够带来持久的用户参与、可操作的健康数据，以及面向医疗保健与消费科技合作伙伴的可变现机会。

GravityLabs 的 MoneyWalk 界面在 GravityLabs 最新材料中展示，演示面向用户的每日参与提示。

The investment from NAVER D2SF is also a nod to the broader potential of digital health ecosystems that blend consumer apps, financial incentives, and wellness coaching. NAVER’s global footprint and technology stack—ranging from cloud services to data analytics capabilities—could provide GravityLabs with the scale and reach needed to test habit-based health interventions across diverse populations. GravityLabs could benefit from NAVER’s user acquisition engines, localization capabilities, and cross-platform integration opportunities, enabling MoneyWalk to be offered as a feature within NAVER’s own products or within partner apps that NAVER helps power. Moreover, NAVER’s emphasis on AI and machine learning could enable more sophisticated personalization, turning generic habit prompts into tailor-made nudges that reflect individual routines, preferences, and health goals.

From a strategic standpoint, the GravityLabs investment could open doors for co-development with healthcare providers, insurers, and wellness brands seeking to incentivize healthy behavior. In market terms, habit-based platforms are increasingly viewed not just as consumer apps, but as potential components of value-based care models where sustained everyday activity supports chronic disease prevention, wellness outcomes, and cost management for health systems. If GravityLabs can demonstrate consistent engagement and credible user anecdotes around better daily health practices, the partnership with NAVER D2SF could help accelerate pilot programs with insurers or employer wellness initiatives, while also exploring licensing arrangements for MoneyWalk’s underlying habit-formation framework to be embedded in other consumer and corporate wellness offerings.

The broader health-tech landscape is competitive and highly regulated, with a growing emphasis on data privacy, informed consent, and clinical validation for any claims about health outcomes. GravityLabs will likely face questions from regulators, partners, and users about how data is collected, stored, and used for personalization, as well as how habit-based interventions translate into tangible health benefits. The NAVER investment therefore comes with attendant expectations: GravityLabs must continue to show not only user engagement but also credible pathways to health improvement, safety, and durable value for consumers. In this setting, GravityLabs’ success may depend on building transparent governance around data, rigorous privacy protections, and a clear framework for evaluating the real-world impact of its platform.

Looking ahead, the GravityLabs–NAVER D2SF relationship could evolve in several compelling directions. A natural trajectory would involve deeper collaboration with NAVER’s AI and cloud infrastructure to scale MoneyWalk across regions, with localization strategies tailored to Asia-Pacific markets and beyond. There could be opportunities to integrate MoneyWalk into NAVER’s health and finance-related apps, creating a cohesive user experience that links everyday financial behavior with preventive health habits. Additional funding rounds could enable GravityLabs to expand its habit-formation toolkit—expanding content libraries, refining nudges through machine learning, and incorporating wearables and digital biomarkers to enrich personalization. Partnerships with healthcare providers and insurers could move GravityLabs from a consumer-focused app to a component of broader health programs, where employer wellness initiatives and value-based care incentives reward sustained healthy behaviors.

The media coverage surrounding NAVER D2SF’s GravityLabs investment illustrates the growing interest in habit-based digital health platforms.

In conclusion, the NAVER D2SF investment in GravityLabs marks a significant milestone for a wellness-focused habit platform that has shown promising engagement metrics with MoneyWalk. It reflects a broader industry trend: consumer health technologies are increasingly valued not only for their novelty but for their potential to foster sustainable daily routines that can contribute to long-term health outcomes. If GravityLabs can translate daily engagement into credible health benefits, the partnership with NAVER D2SF could help propel a new generation of digital-health tools that blend behavioral science, AI-driven personalization, and scalable platforms. For GravityLabs, the next chapters will hinge on execution: delivering robust data governance, expanding user reach, and proving that habit-based wellness can be both commercially viable and genuinely transformative for everyday health.