NAVER D2SF Bets on GravityLabs to Scale Digital Health Habit Platform MoneyWalk

In late September 2025, a notable development swept through the health-tech startup scene: NAVER D2SF, the corporate venture arm of South Korea’s tech conglomerate NAVER, announced an investment in GravityLabs, a company focused on helping people form healthier daily habits. The deal, reported by several outlets including Ricentral and The Times And Democrat, signals a growing appetite among corporate venture units to back early-stage platforms that merge habitual behavior with wellness outcomes. At the center of GravityLabs’ value proposition is MoneyWalk, described by the company as a global healthcare platform that already demonstrates meaningful daily engagement by users—more than 30 minutes on average per day. This investment is framed not merely as funding, but as a strategic alignment that could anchor GravityLabs within a broader NAVER ecosystem of consumer apps, data assets, and AI-driven services, with the potential to turn daily health routines into scalable, data-informed products.

NAVER D2SF operates as the corporate venture arm of NAVER, tasked with scouting, funding, and mentoring startups whose products can expand NAVER’s reach beyond its core search and messaging platforms. The investment in GravityLabs aligns with a growing trend among technology titans to cultivate consumer wellness solutions that leverage digital engagement, behavioral science, and artificial intelligence. By supporting GravityLabs, NAVER D2SF appears to be pursuing a twofold objective: to accelerate the development of a habit-based health platform that can retain users over longer periods, and to explore how such a platform could be integrated into NAVER’s broader app ecosystem, potentially enriching user experiences across multiple verticals—from finance and personal data management to health and lifestyle services.

GravityLabs is positioned at the intersection of habit formation and digital health. Its MoneyWalk platform aims to help users build sustainable health routines by encouraging consistent daily engagement. The 30-plus minutes of daily use cited by GravityLabs’ materials suggests a level of stickiness that is rare for consumer wellness apps, which often struggle to keep users engaged beyond a few days or weeks. The platform’s strategy appears to combine behavior-science-based nudges, progress tracking, and personalized recommendations to foster long-term habit formation. While the details of GravityLabs’ technology stack remain private, the investment signals a belief among investors that a well-designed habit platform can produce durable user participation, actionable health data, and monetizable opportunities for partners in healthcare and consumer technology.

GravityLabs’ MoneyWalk interface as showcased in GravityLabs’ latest materials, illustrating daily engagement prompts for users.

The investment from NAVER D2SF is also a nod to the broader potential of digital health ecosystems that blend consumer apps, financial incentives, and wellness coaching. NAVER’s global footprint and technology stack—ranging from cloud services to data analytics capabilities—could provide GravityLabs with the scale and reach needed to test habit-based health interventions across diverse populations. GravityLabs could benefit from NAVER’s user acquisition engines, localization capabilities, and cross-platform integration opportunities, enabling MoneyWalk to be offered as a feature within NAVER’s own products or within partner apps that NAVER helps power. Moreover, NAVER’s emphasis on AI and machine learning could enable more sophisticated personalization, turning generic habit prompts into tailor-made nudges that reflect individual routines, preferences, and health goals.

From a strategic standpoint, the GravityLabs investment could open doors for co-development with healthcare providers, insurers, and wellness brands seeking to incentivize healthy behavior. In market terms, habit-based platforms are increasingly viewed not just as consumer apps, but as potential components of value-based care models where sustained everyday activity supports chronic disease prevention, wellness outcomes, and cost management for health systems. If GravityLabs can demonstrate consistent engagement and credible user anecdotes around better daily health practices, the partnership with NAVER D2SF could help accelerate pilot programs with insurers or employer wellness initiatives, while also exploring licensing arrangements for MoneyWalk’s underlying habit-formation framework to be embedded in other consumer and corporate wellness offerings.

The broader health-tech landscape is competitive and highly regulated, with a growing emphasis on data privacy, informed consent, and clinical validation for any claims about health outcomes. GravityLabs will likely face questions from regulators, partners, and users about how data is collected, stored, and used for personalization, as well as how habit-based interventions translate into tangible health benefits. The NAVER investment therefore comes with attendant expectations: GravityLabs must continue to show not only user engagement but also credible pathways to health improvement, safety, and durable value for consumers. In this setting, GravityLabs’ success may depend on building transparent governance around data, rigorous privacy protections, and a clear framework for evaluating the real-world impact of its platform.

Looking ahead, the GravityLabs–NAVER D2SF relationship could evolve in several compelling directions. A natural trajectory would involve deeper collaboration with NAVER’s AI and cloud infrastructure to scale MoneyWalk across regions, with localization strategies tailored to Asia-Pacific markets and beyond. There could be opportunities to integrate MoneyWalk into NAVER’s health and finance-related apps, creating a cohesive user experience that links everyday financial behavior with preventive health habits. Additional funding rounds could enable GravityLabs to expand its habit-formation toolkit—expanding content libraries, refining nudges through machine learning, and incorporating wearables and digital biomarkers to enrich personalization. Partnerships with healthcare providers and insurers could move GravityLabs from a consumer-focused app to a component of broader health programs, where employer wellness initiatives and value-based care incentives reward sustained healthy behaviors.

The media coverage surrounding NAVER D2SF’s GravityLabs investment illustrates the growing interest in habit-based digital health platforms.

In conclusion, the NAVER D2SF investment in GravityLabs marks a significant milestone for a wellness-focused habit platform that has shown promising engagement metrics with MoneyWalk. It reflects a broader industry trend: consumer health technologies are increasingly valued not only for their novelty but for their potential to foster sustainable daily routines that can contribute to long-term health outcomes. If GravityLabs can translate daily engagement into credible health benefits, the partnership with NAVER D2SF could help propel a new generation of digital-health tools that blend behavioral science, AI-driven personalization, and scalable platforms. For GravityLabs, the next chapters will hinge on execution: delivering robust data governance, expanding user reach, and proving that habit-based wellness can be both commercially viable and genuinely transformative for everyday health.